Digital marketing has become a very necessary tool with which marketers can promote the brands they work for, to a worldwide audience and also improve conversion rates exponentially. As technology improves and the internet becomes much more capable, so does digital marketing as well. Below are some of the top digital marketing trends which businesses can utilize to help them achieve their online objectives.
STREAMING VIDEOS LIVE
Live video streaming saw serious prominence in the year 2016 and has only grown more since then. It is an interactive tool with which digital marketers contact and deal directly with customers. These days, with apps like Periscope and Facebook Live, video streaming live has gained more prevalence among digital marketers trying to promote brands. It is not likely that this trend will fade anytime soon.
ENGAGING AND TOP QUALITY CONTENT STILL RULES
Content is arguably the most important component of a digital marketing campaign and should not be taken lightly. The ideas behind the content and the overall quality encourages good conversion rates and attracts traffic as well. Social media influencers, as well as bloggers with a large community of followers, are very important to digital marketing. Social media grows in popularity by the second and these influencers can help push your brand name to where it needs to go. New social media platforms keep cropping up, increasing the scope of this platform's reach and also the difficulty with which one can reach a target audience. That is another reason one needs these influencers who understand the workings of this platform and can manipulate it and the people behind the accounts to do their bidding.
MOBILE PHONE ADDICTION
Communication and online interaction have been greatly impacted by smartphones. People take them everywhere they go and hence, they are a vital means by which businesses can promote their brands and reach a wider audience.
AUGMENTED REALITY MAY BE THE NEXT BIG THING
The game "Pokemon Go" gave a lot of marketers, an idea of just how much people are willing to embrace a chance to these augmented realities. As a result of that, there's no doubt that they will only grow in popularity as a marketing tool.
ARE YOU READY DIGITALLY?
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These days, there are a lot of digital marketing agencies and they all promise various results, but not all of them can deliver on those promises. Before going ahead to work with an agency, you have to first gauge their experience and efficiency. Their understanding and expertise in the area of KISSmetrics, their conversion rates and so on, are all things you must determine. It is even important to gauge just how well they understand what you hope to achieve with your business and analyze the pitch they give.
Aside from those, as a smart business owner, you may even go further to consider things like, Did they ask the important questions during your meetings?
What kind of vibe do you get from their existing customers? Is it one of excitement?
Is the agency recognized by top enterprises you know?
Those are important questions no doubt, but they are not enough. These four questions need to be asked as well. .
HOW HAPPY ARE THE CLIENTS THEY ARE CURRENTLY WORKING WITH?:
Make sure you request an audience with clients they have current dealings with. If the clients are happy, then they will have sterling remarks to make about the agency. Also, you can go online to their social media and get a feel of customer conversations there. That should give you an idea of what you're getting yourself into. Watch out for things like,
How long is the average time for which clients remain with them?
Repeat business. How often do clients come back for more?
Have the client accounts gotten bigger due to their marketing strategies?
Are they confident enough to own up to results no matter what they are? HOW SATISFIED ARE YOU WITH THEIR PAST WORK? If, while going through their past works you find yourself glowing with confidence as to their abilities and even come across some ideas you had yourself, then you are probably with a good agency and should really consider working with them.
ARE YOU AND THE AGENCY CULTURALLY COMPATIBLE? : You have to ensure that you and the agency are on the same page as to work hours and general attitude to work and openness to ideas.
If you and the agency have a good dynamic, the journey will be much better for both parties.
The digital marketing agency you work with, must
Value the business you’re bringing to them
Create a good atmosphere for collaboration
Put in enough focus and effort as required by your brand.
Always choose an agency that will be glad to work with you and create adequate and sufficient time to seeing your partnership through to a noteworthy and satisfactory conclusion. Agencies with too many clients to work with may not be able to give your branding enough focus. Smaller, yet equally reputable agencies are the best way to go in such a case. As soon as you ask these four questions and locate an agency that meets the requirements, then go ahead and work with them, you are in good hands.